Only 17% of urban youth participate in sports and fitness programs, compared with 85% of suburban kids. The main impediments are costs and school budget cuts. To help solve this problem and address the health concerns arising from it, Good Sports (est. 2003) makes a well-conceived contribution: to lower the costs and increase the incentives by providing quality athletic equipment and clothing to well-established but struggling youth programs to increase their productivity — i.e., serve more kids with more programs. Already Good Sports has negotiated cut-rate deals with manufacturers and retailers like Spalding Corporation, New Balance and Sport Supply Group, so that $500,000 worth of sporting goods could be distributed to 50,000 kids in Massachusetts. United Way recently agreed to supply $1 million in sporting equipment over the next two years. Once the equipment is distributed, Good Sports follows up with viability and impact questionnaires, and site visits; already participation is up and costs are down, and GS has the numbers to prove it. For every $1 donated, GS will deliver $3.50 worth of equipment and invaluable other benefits to inner-city kids for whom athletics can save lives. This is 21st-century philanthropy, in which highly-leveraged ROIs reward shrewd donors like yourself.