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168 Brattle Street Cambridge, MA 02138 617-520-2207 landmarksorchestra.org
Virginia Hecker, General Manger
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Boston Landmarks Orchestra
Here is a beautifully conceived “private initiative
for public good, focusing on quality of life”—nicely
connecting untapped resources, unfulfilled needs, and
unrealized opportunities, to create a new niche of its
own, with strategic, long-term potential to enhance
Greater Boston’s cultural life and philanthropy. The
dots are: 1) While Boston supports a vibrant musical
life from September through May, most groups
do not perform here during summers. 2) Musicians
in principal orchestras—Pops, Ballet, Lyric Opera,
etc.—are thus available. 3) Summer is our prime tourist
season, with millions of national and international
visitors. 4) They are here to see our world-renowned
historic landmarks. 5) Classical music needs to build
audiences, 6) especially among diverse racial, ethnic,
and lower-income groups, but also 7) children and
youth—the audiences of tomorrow. Now enter, in
1997, the philanthropist-catalyst: Charles Ansbacher,
for 20 years conductor of the Colorado Springs
Symphony, currently principal guest conductor of
orchestras in Eastern Europe, including Moscow.
Considering how he might contribute as a newcomer
to our extremely crowded world-class music scene, he
connected the dots, and in 2000-’01 conceived and
created the LO—to promote classical music among
diverse audiences and especially children, building
community, enhancing the cultural life of Greater
Boston (not everyone goes to the Cape or Maine), as
well as Boston’s cultural image in the world (through
tourists) by offering free summer classical music
concerts, employing excellent available musicians, on
appropriate themes in historic neighborhoods, including
special children’s concerts, commissioning new
works by leading composers on recognizable themes
(on the “Peter and the Wolf ” model wherein various
instruments play the roles of individual characters,
with narration by well-known guests). Results: in its
first six years, 90 free concerts in two series: Neighborhood
Concerts, and Concerts for Children, heard
by over 100,000 attendees (including 5,000 children).
One test of a good new idea is whether it leads to others;
here the City and State recognized an opportunity
when they saw it, so the MA Dept. of Conservation
and Recreation has tapped the LO for a five-year
agreement to produce a “Landmarks Festival at the
Shell”—nine free classical performances Wednesday
evenings from July through September—some by the
LO, some in collaboration with other institutions.
This first year’s audience totalled 40,000! And all
because one man launched a “private initiative for
public good, focusing on quality of life.” Here’s a
winner you can join.

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